Campus Food/ Food Frenzy

As most of us probably know, the new craze on facebook is Food Frenzy which works hand in hand with CampusFood.com. I wanted to talk about how great of a marketing scheme this is. If someone plays this matching game to win free money, which gets transferred to their Campus Food account, they almost feel obligated to order food from the website. The most I've ever recieved was $1.00 towards one of my orders. However, after three days, the money expires, so people feel obligated to buy quickly. My hat is off to this business strategy because I know from first hand that it is very effective.